Head of Research and Lead Programmer, Define Media Group, Inc.
Dave Sottimano is VP of Research and Lead Programmer at Define Media Group, where he heads up the technical R&D function powering DMG’s enterprise SEO and AI-search consulting work for clients like Consumer Reports, AARP, CNN, and CoinDesk. A veteran of the search marketing industry with well over a decade of experience — including a formative stint at Distilled — Dave has built a reputation as one of the field’s sharpest practitioner-engineers, known for translating hard technical problems (log analysis, large-scale crawling, structured data, Google Apps Script automation, and now LLM-era tooling) into pragmatic systems that ship. He’s a frequent speaker at industry conferences such as SMX, TechSEO Boost, and a4uexpo, and at DMG he leads the development of internal tools and data infrastructure that give the consulting team a measurable edge across the firm’s publisher and media portfolio.