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SEO & audience development for publishers

Develop your audience.

Grow your readership. Strengthen your search visibility. We help publishers and media companies connect great content with the audiences it deserves.

Past and present clients

Built for publishers. Trusted by leading brands.

From newsrooms and global media networks to ambitious consumer brands, our work starts with understanding your audience.

Built around your business

More than a recommendation. A working partnership.

We work alongside editorial, product and technical teams to make audience growth part of the publishing workflow.

01

Understand the opportunity

Start with your business objectives, your audience and the search landscape.

02

Build the right strategy

Connect technical, editorial and commercial priorities in a practical plan.

03

Make it part of your team

Embed audience development and SEO best practices into the day-to-day workflow.

The people behind the work

Publishing expertise. Personal partnership.

A specialist consulting team with deep experience across newsrooms, major publishers and media networks. Meet Marshall Simmonds, Adam Sherk, Shahzad Abbas and Dave Sottimano.

Meet our executive team

Define Media Group is a boutique consulting firm specializing in enterprise audience development, SEO, acquisition diligence, agentic AI, core update remediation, and market gap analysis. Serving clients like the NBA, Hearst, Nexstar Media, and Carter’s, we leverage our deep publishing and extensive e-commerce experience to design scalable, bespoke audience development campaigns that drive traffic, increase revenue, and enhance brand visibility.

Our comprehensive SEO strategy includes empowering clients to integrate SEO best practices throughout organization and into the day-to-day workflow. By collaborating closely with product, technical, editorial, and marketing teams, we boost qualified traffic and revenue while building in-house audience development and SEO capabilities while preparing for the changing agentic AI landscape.

With a proven track record across leading content networks, publishers, and e-commerce sites, Define’s team excels in acquisition diligence and identifying market gaps. We tailor search strategies to specific, unique business objectives, ensuring sustainable growth and a strong online presence. Get in touch today!

The work speaks. So do our clients.

Define understands big media and particularly how large networks operate. They’re able to assess, train and execute on complex strategies.
Jim LanzoneChief Executive Officer at Yahoo
Define are truly experts on how to drive online traffic across consumer, retail and B2B sites. For any diligence or portfolio efforts where online traffic is a critical issue, we’d recommend giving Marshall and Define a call.
Scott WagnerInterim CEO GoodRx
We saw an immediate, significant improvement based on the work we did with Define Media. We didn't expect that big or quick an impact, but the results were impressive.
Julie HansenCRO & US CEO, Babbel
Define Media Group has been a key adviser in helping us evaluate risks and opportunities within the search and marketing channels for many of the Companies in which we invest.
Michael KuminManaging Director, Great Hill Partners

Your next chapter

Let’s define what’s next.

Let’s talk about your publication, your readers and your next stage of audience growth.

Get in touch