# Define Media Group > Define Media Group is a boutique consulting firm specializing in enterprise audience development, SEO, acquisition diligence, agentic AI, core update remediation, and market gap analysis. ## Agent API This site treats AI agents as first-class visitors. Every page loads `/lanza.js`, which exposes a `window.lanza` object in the browser. If you are an agent with access to this page's JavaScript context, call `window.lanza.help()` to discover what you can read. Read methods: `lanza.page` (current-page facts), `lanza.toc()` (headings), `lanza.content()` (main text), `lanza.site` (site info). ## How this site is built This is a Lanza site. Its pages are composed from templates, a content model and routes, and one rule holds them together: **a layer may only reference names the layer below it declares.** It is worth stating because the failures are silent: a misspelled placeholder renders as empty text and the build passes. The full machine-readable contract, covering the layers, what each template position puts in scope, the field widgets, the reserved names, and every way a site can be silently wrong, is at https://www.definemg.com/site-system.json. Brand settings, additive Portfolio/Real estate starters, and replacement theme bundles are distinct workflows. The contract's themes section explains them. MCP has no starter-install or theme-bundle import/export tool; use Settings → Brand & themes in the CMS. Bundles may execute build code and require trusted source. Content can be read and written over MCP at https://www.definemg.com/api/mcp (authenticated; writes land on a staging branch and are not public until published). The same server exposes `describe_site_system` and `validate_site`, so you can check a change against the contract before publishing it. ## Content types - posts: title, seo, pubDate, updatedDate, draft, description, featuredImage, categories, tags, author, template - pages: title, draft, seo, description, featuredImage, template, preset, slots - categories: title, description, parent - tags: title, description - authors: title, bio, avatar ## Pages - ["No, SEO is Never Dead…It’s Just Trying to Be" - SMX Advanced Presentation](https://www.definemg.com/seo-never-deadits-just-trying-smx-advanced-presentation/) - [Adam Sherk](https://www.definemg.com/team/adam-sherk/) - [Adam Sherk Speaks on Bloomberg TV: “Why Google News Is Shutting Its Doors in Spain”](https://www.definemg.com/adam-sherk-speaks-bloomberg-tv-google-news-shutting-doors-spain/) - [Audience Development](https://www.definemg.com/services/audience-development/) - [Blog](https://www.definemg.com/blog/) - [BREAKING! News Thrives in the Age of AI](https://www.definemg.com/breaking-news-thrives-in-the-age-of-ai/) - [Case Studies](https://www.definemg.com/our-work/case-studies/) - [Case Study: How SEO Training Builds a Foundation for Success](https://www.definemg.com/hearst-increases-search-384-percen/) - [Case Study: Utilizing Define as Embedded Strategists, Time Inc. Experiences Long-Term Traffic Gains](https://www.definemg.com/time-inc-seo-traffic-increase-with-define/) - [Client Testimonials](https://www.definemg.com/our-work/testimonials/) - [Contact](https://www.definemg.com/contact/) - [Dave Sottimano](https://www.definemg.com/dave-sottimano/) - [Download Search Console URL Parameters Painlessly with This Handy Bookmarklet](https://www.definemg.com/download-search-console-url-parameters-painlessly-handy-bookmarklet/) - [Enterprise Search Engine Optimization](https://www.definemg.com/services/search-engine-optimization/) - [Enterprise SEO & Audience Development](https://www.definemg.com/) - [Enterprise SEO and Consulting Services](https://www.definemg.com/services/) - [Enterprise SEO Training](https://www.definemg.com/service/enterprise-seo-training/) - [Google Coming Out of the Dark? Android 4 and iOS 6 Passing Search Referral Data](https://www.definemg.com/dark-google-android-4-and-ios-6-passing-search-referral-data/) - [Hey BuzzFeed, Search Traffic is Doing Just Fine](https://www.definemg.com/hey-buzzfeed-search-traffic-is-doing-just-fine/) - [Hey Siri: Why Am I Losing 9% of My SEO Traffic from iOS?](https://www.definemg.com/ios6-seo-search-traffic-loss/) - [How Google’s Image Search Update Killed Image SEO](https://www.definemg.com/how-googles-image-search-update-killed-image-seo/) - [Investment Advisory Services](https://www.definemg.com/services/investment-advisory-services/) - [iOS 7 Released: Dark Google Changes for the SEO & Analytics Communities](https://www.definemg.com/ios-7-dark-google-seo-analytic/) - [Marshall Simmonds](https://www.definemg.com/team/marshall-simmonds/) - [Mobilegeddon or: How I Learned to Stop Worrying and Love Our New Mobile World](https://www.definemg.com/mobilegeddon-or-how-i-learned-to-stop-worrying-and-love-our-new-mobile-world/) - [MozCon Presentation - Dark Search, Mobile and Social - Run Rabbit Run!](https://www.definemg.com/marshall-simmonds-dark-search-mozcon-2015/) - [MozCon Presentation – Keep the Focus on the Doughnuts](https://www.definemg.com/mozcon-2014-presentation-keep-focus-doughnuts/) - [Our Executive Team](https://www.definemg.com/team/) - [Our Work](https://www.definemg.com/our-work/) - [Privacy Policy](https://www.definemg.com/privacy-policy/) - [Publishers of the World, Unite!](https://www.definemg.com/publishers-of-the-world-unite/) - [Shahzad Abbas](https://www.definemg.com/team/shahzad-abbas/) - [The 2014 Mid-Year Digital Traffic Report](https://www.definemg.com/2014-mid-year-digital-traffic-report/) - [The Facebook and Google Duopoly](https://www.definemg.com/facebook-google-publisher-traffic-analysis/) - [Three Really Big Traffic Problems You May Not Know You Have - Video Presentation](https://www.definemg.com/three-big-traffic-problems-marshall-simmonds-speaking/) - [You’re Losing Android 4 Search Traffic. Here’s How to Get it Back.](https://www.definemg.com/recover-your-android-4-and-ios-search-traffic/)